August & Wonder Founder Steve August Interviewed by Superb Crew

I was recently interviewed by the folks at Super Crew, a great business newswire. And it brought me back to how this all got started....

Q: How did you get the idea for The Market?

A: Over the past few years I’ve really felt a sense of fatigue about tech in general. Even though tech performs miracles for us, I feel like a sense of wonder and magic has been lost and I wanted to see if I could re-capture that. The Market first emerged in my sketchbook a little over a year ago and I’ve been working to bring to fruition since.

The Market is actually the culmination of several years of experiments over the past 4 years in creating connected objects whose point was to evoke and poetically connect people things that are meaningful to them instead of being purely functional. There was the enchanted picture of Big Ben that would change to reflect the time of day and weather in London. Then a calm clock with videos that shifted with time of day and weather.

I’ve been inspired by the idea of calm technology first proposed with great prescience by Mark Weiser and John Seely Brown of MIT in 1995, as well as David Rose’s thinking on “Enchanted Objects.” I was also hanging out in the Portland creative coding scene and participating in Art Hack Days.

I wanted to take the type of wonder people experience with installations and make that experience accessible for people to have in their homes and everyday life. With The Market, I feel like I’ve found the formula to make that happen, to fuse art and IoT to create that sense of poetic connection to the world.

You can read the rest of the interview here....